Highmark Blue Cross Blue Shield provided $8.2 million to area nonprofits in 2023

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Tue, Jan 2nd 2024 09:55 am

Says investments benefited organizations & initiatives committed to advancing health equity and outcomes

Submitted by Highmark Blue Cross Blue Shield

Through Highmark Bright Blue Futures charitable giving and community involvement program, Highmark Blue Cross Blue Shield announced its 2023 community investments totaled $8.2 million in support of more than 200 nonprofit organizations and initiatives to advance health equity and outcomes.

“Highmark Blue Cross Blue Shield has a long legacy of investing in programs and partnerships that enhance the health of our community,” said Michael Ball, vice president, community affairs, Highmark Blue Cross Blue Shield. “Our affiliation with Highmark Health has allowed us to strengthen our community investments, and tailor our giving to address both the most immediate and greatest long-term needs.”

A significant majority of funding came through the health plan’s health-focused grant program, Blue Fund, a Highmark Bright Blue Futures program. Through Blue Fund, the health plan awarded $6.5 million to 22 major health-based projects in Western and Northeastern New York. The annual grant program is designed to improve health outcomes and equity in the areas of behavioral health, cardiovascular health, health care workforce development, maternal health, and healthy children.

Community-focused partnerships and sponsorships, and employee giving, also contributed to the total. In 2023, beyond monetary donations, Highmark Blue Cross Blue Shield employees collectively volunteered 1,600 hours – a 64% increase over volunteerism in the year prior. Representatives from the company attribute the increase to a new benefit that provides up to 8 hours of paid time for employees to volunteer.

Highmark Blue Cross Blue Shield’s local investments support programs that aim to improve the overall health and well-being of the community, close gaps in health disparities, reduce the prevalence of specific diseases and promote health education. Over the past five years, the health plan contributed more than $35 million to more than 1,000 organizations across Western New York through corporate partnerships and its Blue Fund.

Organizations interested in learning more about Highmark Blue Cross Blue Shield’s corporate giving should visit Highmark Bright Blue Futures | Corporate Giving.

First appeared on www.wnypapers.com

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